Elearning- Search Engine Optimization (SEO) and Digital Marketing Online Training by SMTC

Elearning- Search Engine Optimization (SEO) and Digital Marketing Online Training by SMTC

Course Description

E-Learning – Search Engine Optimization (SEO) and Digital Marketing Online Training by SMTC

This course has been developed to enable learner to plan and build an organic search engine optimisation (SEO) strategy and Digital Market your product or services.

The course also gives you the latest insight of how SEO work and how it can assist your product / services to the next level .

Learner will be able to
• Understand the Fundamentals , Key Components of a successful SEO strategy
• Plan a structured SEO campaign on page and off page
• Develop and Improve the use of SEO as a competitive tool

 

Skills-Future Credit can be used for this course

Participant will receive a Certificate of attendance at the end of the course issued by SMTC

Course Curriculum

  • SESSION 1: WHAT IS SEARCH ENGINE OPTIMIZATION?

  • SESSION 2: HOW DO SEARCH ENGINES WORK?

  • SESSION 3: HOW TO HELP SPIDERS AND CRAWLERS

  • SESSION 4: DOMAIN NAME AND URL STRUCTURE

  • SESSION 5: TITLE AND META DESCRIPTION

  • SESSION 6: HEADINGS AND IMAGES

  • SESSION 7: USING KEYWORDS IN BODY CONTENT

  • SESSION 8: KEYWORD RESEARCH

  • SESSION 9: LINK BUILDING BASICS

  • SESSION 10: HOW TO BUILD LINKS

  • SESSION 11: ROBOTS.TXT

  • SESSION 12: SITEMAP / SITEMAP.XML

  • SESSION 13: SITE ANALYZER INTRO

  • SESSION 14: WEBSITE CRAWLS

  • SESSION 15: ANALYZING CRAWL RESULTS

  • SESSION 16: TASKS AND CREATING REPORTS

Price
$ 500.00
Students
8
Period
10 weeks
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