#1 Day – Google Digital Analytics Focus (Basic) by SMTC

#1 Day – Google Digital Analytics Focus (Basic) by SMTC

Course Description

Google Analytics gives you the digital analytics tools you need to analyze data from all touch points in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to Implement campaign tracking aligning to media structure

Skills-Future Credit can be used for this course

Participant will receive a E-Certificate of attendance at the end of the course issued by SMTC

 

Course Curriculum

  • Learning outcome 1: Translate Digital Analytics to business

  • Learning outcome 2: Explain Digital Analytics implementation from a Marketing standpoint

  • Learning outcome 3: Identify Key Performance Indicator (KPI) from metrics

  • Learning outcome 4: Setup and implement Google Analytics aligning to website structure

  • Learning outcome 5: Implement campaign tracking aligning to media structure

Price
$ 450.00
Students
8
Period
10 weeks
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